Google's Incognito mode, widely perceived as a private browsing option, misled users as it did not prevent Google from tracking their online activity. A class-action lawsuit filed in June 2020 revealed that despite claims of non-tracking, private data was still being collected. With the lawsuit now settled, Google has agreed to delete the wrongly collected data and make more truthful disclosures about its tracking practices. The case underscores the need for explicit transparency regarding data collection by tech companies.
How Google’s Incognito Mode Misled Users and Violated Their Privacy
